Why the next generation of websites will need a Human Experience on top and a Capability Layer underneath I keep wondering if we’re preparing websites for the wrong visitor. For almost 30 years, we’ve designed websites around humans. Humans searching.…
SEO is not just rankings. CRO is not just conversion rate. Analytics is not just dashboards. The work evolved. The names didn’t. Some digital marketing terms have aged like milk in a hot car. They made sense once. Then the…
There is a big difference between using AI and producing AI slop. A massive difference. One is a tool. The other is digital junk food with a prompt box. And yet the internet keeps flattening the whole thing into the…
Every marketer wants to know what dies next. Will AI kill websites? Will search disappear? Will social media collapse under the weight of its own nonsense? Will email finally die after being declared dead every six months since roughly the…