About me
Jay clair
music marketing leader
Hi, I’m Jay Clair 👋🏾—a passionate marketing leader who thrives on blending creativity with strategy to craft campaigns that deliver results. My journey in music marketing started at the grassroots level, managing and promoting my own band, Bronson. For a decade, back in 2007 until 2016. I immersed myself in everything from songwriting to organising tours, connecting with fans, and building the band’s profile. This hands-on experience sparked my love for music marketing and set the foundation for my career.
From there, I joined HEAVY as one of its OG team members, playing a key role in growing this media startup into a trusted voice in the heavy music scene. I led impactful campaigns, launched events like HEAVYFest and Brewtality Fest, and helped pave the way for the brand’s success and eventual sale.
Today, I’m the Head of Marketing for Bluesfest Byron Bay, Australia’s premier and most awarded music festival, and its touring arm, Bluesfest Tours. Whether promoting international tours for legends like Steel Pulse, Rodrigo y Gabriela, or Rag’n’Bone Man, or building vibrant communities around iconic venues like The Green Room, I’m all about creating meaningful connections through unforgettable live music experiences.
Music has always been my compass, and I’m proud to contribute to an industry that inspires and unites people worldwide.
To view my full professional background, visit my LinkedIn profile.
employed by
peter noble group
brands
bluesfest, bluesfest tours and The Green room
Study
Monash university
Degree
Bachelor of business
specialising
marketing and management
hello@jayclair.com
@jayclair
IG
@jayeclair
what people say about me
Here is a selection of my LinkedIn recommendations.
I had the pleasure of working with Jay Clair during his tenure as Head of Marketing at Bluesfest. From the moment of the first call, I knew I wanted him on our team. Jay quickly demonstrated exceptional leadership and innovative strategies that led to a remarkable 250% increase in audience reach year over year. Jay not only effectively managed a talented team but also fostered a collaborative environment that encouraged both creativity and excellent results.
His strategic vision and ability to adapt to market trends – especially in our industry that has had extraordinary challenges to face over the last years – made a significant impact on our overall success. I would not hesitate to highly recommend Jay and I would personally jump at the chance to work with him again in any business setting. His dedication and expertise are truly invaluable.
mikela meli
Venue Booking Manager at HOTA
ex GM Bluesfest
Jay was incredible to work with on the Bluesfest marketing campaigns while I was at Bolster. His approach was always creative, focused on what matters and endlessly collaborative which made for a fantastic agency / client relationship. Always realistic about goals and outcomes, and aimed to equip his agency with everything we needed to run the best, most profitable campaigns possible.
Clear communication, clear goals, and an incredibly nuanced and deep understanding of his market and customer – again made operating as his media agency a dream. I’d recommend Jay to anyone looking for a seasoned marketing leader, in entertainment or otherwise.
jasper childs
Marketing & Growth at Redact.dev
ex Senior Campaign Manager – Bolster
I’ve been in marketing for about 6 years now and have just had the most progressive year of my career working with Jay. He’s not only a brilliant leader who trusts and motivates his team, but also an absolute gun when it comes to marketing strategy. His ability to align business and marketing goals, develop strategies that perform and communicate this with clients and peers are unparalleled. He has all the qualities you need from a highly-skilled T-shaped marketer and is also an absolute weapon when it comes to SEO. He’s helped me develop confidence in myself, explore new areas of digital marketing and encouraged me to focus on building in-depth skills in areas that interest me. If Jay is on your team you know that you’re heading in the right direction, any organisation would be lucky to have him!
Sofie bergkvist
Senior Analytics Consultant at NoA
ex Honest Fox