A first-hand account of leaving Melbourne with a young family, landing in the Northern Rivers, and finding out what regional life gives you – and what it quietly takes. I didn’t leave Melbourne because I hated it. I left because…
SEO is not just rankings. CRO is not just conversion rate. Analytics is not just dashboards. The work evolved. The names didn’t. Some digital marketing terms have aged like milk in a hot car. They made sense once. Then the…
There is a big difference between using AI and producing AI slop. A massive difference. One is a tool. The other is digital junk food with a prompt box. And yet the internet keeps flattening the whole thing into the…
Every marketer wants to know what dies next. Will AI kill websites? Will search disappear? Will social media collapse under the weight of its own nonsense? Will email finally die after being declared dead every six months since roughly the…
Bluesfest didn’t die in one dramatic moment. That would be cleaner. Easier. More satisfying for the hot-take merchants. But that’s not what happened. From where I sat, inside the organisation, Bluesfest ended because several things arrived at the same brutal…
Musicians love blaming Spotify. And honestly? I get it. You spend years writing songs, recording demos, playing to twelve people in a room that smells like stale beer and carpet regret, then you check your streaming payout and see enough…
Hero image: Hip-hop as the cultural force connecting music, fashion, language and identity. There are a few music arguments designed to ruin a perfectly good dinner. Best frontman ever. Most overrated band. Whether Oasis were actually brilliant or just two…
Festivals aren’t dying. Lazy festivals are. That’s the bit people keep missing. Every time another festival cancels, collapses, or quietly disappears like a bloke who said he’d definitely transfer you for the Airbnb, someone declares the whole festival model dead.…
Some people “find” their career. Cute. Mine came through speakers, scratched CDs, sweaty band rooms, dodgy merch tables, late nights, loud guitars, and the sort of obsession that doesn’t ask for permission. It just moves in, takes over the lounge…
Nobody discovers music in one neat little place anymore. That world is gone. Once upon a time, music discovery was simple. You heard a song on the radio, saw a clip on Rage, caught something on Video Hits, or had…