Hey, my name is

JAY
CLAIR

Strategy-driven, creativity-fueled
ENTERTAINMENT Marketing LEADER

Years of Marketing Experience

20+

Years of Entertainment Experience

10+

Hi 👋🏾 I’m a marketing leader who loves blending creativity with strategy to craft campaigns that deliver real results. I thrive on leading teams, sparking big ideas, and building meaningful connections that drive success.

WHAT IM WORKING ON

STEEL PULSE AUSTRALIAN TOUR

UK Reggae Legends – 50th Anniversary Tour

Rag N Bone Man Australian Tour

British singer-songwriter known for his powerful voice and soulful hits like “Human” and “Skin.”

BLUESFEST 2025

The 36th Edition of Australia’s Most Awarded Festival

Rodrigo y gabriella Australian tour

Rodrigo y Gabriela are a Grammy-winning Mexican duo renowned for their virtuosic acoustic guitar performances blending rock, flamenco, and jazz influences.

VIEW ALL WORK

Entertainment Experience

Bluesfest BYRON Bay – HEAD OF MARKETING

Bluesfest is Australia’s premier music festival, celebrating world-class artists across genres in the stunning coastal setting of Byron Bay.

2024 – Gold NSW Tourism Awards
2024 – Gold North Coast Tourism Awards
2024 – Best Australian Music Festival – Variety
2023 – Silver NSW Tourism Awards

Bluesfest Tours – HEAD OF MARKETING

Bluesfest Tours brings the magic of Bluesfest to stages across Australia, showcasing world-class artists and unforgettable live music experiences year-round. With a track record of selling out 70% of the tours.

THE GREEN ROOM

I lead the marketing efforts for The Green Room at the Home of Bluesfest, creating strategies to promote the venue as a year-round destination for live music and events. By building partnerships and driving engagement, I helped establish The Green Room as the standout venue in Byron Bay.

HEAVY MUSIC MAGAZINE – MARKETING & EVENTS MANAGER

Heavy Music Mag is a leading voice in the heavy music scene, providing in-depth coverage of bands, festivals, and events. As Marketing & Events Manager for three years, I played a pivotal role in the start-up and growth of the brand, overseeing impactful campaigns, event activations (HEAVYFest & Brewtality Fest), and audience engagement. My work contributed to the magazine’s success, leading to its eventual sale.

BRONSON – VOCALIST / Manager

My time with Bronson was a decade-long journey of performing, touring, and managing the band. From shaping our sound to organizing tours and creating unforgettable live experiences, I was deeply involved in every aspect of the band’s growth. This hands-on experience in the music industry honed my skills in performance, management, and strategic planning, while fostering strong connections with fans and industry professionals alike. The project ended in 2016, marking a significant chapter in my music career.

areas of expertise

01.

Campaign Strategy & Management

Skilled in crafting and managing impactful marketing campaigns that drive results, engage audiences and deliver on deadlines.

02.

digital marketing & Content Creation

Experienced in createing innovative digital campaigns and compelling content that drive engagement, grow audiences, and amplify brand impact.

03.

BRAND partnerships & Sponsorship

Proven expertise in securing and managing brand partnerships and sponsorships that enhance experiences and drive mutual growth.

Need a music marketing expert?

Let’s talk about
your project

Contact Me